Metam8rph8sis
& its logo
Metam8rph8sis' logo brings together the spire of Notre-Dame and the Eiffel Tower as two guardians of metamorphosis.
Paris, the City of Light, becomes the backdrop for an inner journey:
everyone's life is a stage, a patient work on oneself, a witness of force of transformation and resilience.
The spire of Notre-Dame, wounded by fire and then rebuilt, carries within it the symbolism of resurrection and hope.
The Eiffel Tower, originally meant to be temporary and ultimately preserved, rises towards the sky as a reminder that life has more imagination than we do.
Metam8rph8sis' logo is a hand-drawn calligram, written in Marie-Aude's own hand with the Latin motto of Paris, Fluctuat nec mergitur – “tossed by the waves but does not sink” – a tribute to resilience and the light that never sinks.
Together, they tell the temporal and spiritual dimension of our existence: what once seemed destined to disappear can transform, rise, and continue to shine.
Metam8rph8sis
& its product's signature
In the word Metam8rph8sis, the two letters “o” are replaced by 8s: this is not just a graphic play, but a symbolic signature.
These two 8s evoke the two infinities at the heart of my work: the infinity of life and the infinity of love.
The number 8 is also a number of luck and wholeness.
In Asia, especially in Chinese tradition, it is associated with prosperity: its pronunciation is close to the word for wealth and success, and important events are often planned on dates containing the number 8.
In Christianity, 8 symbolizes resurrection and rebirth: it is linked to the “eighth day", the day of a new beginning as Christ resurrected on the 8th day following his entry into Jerusalem.
In numerology, 8 is the number of karma and balance between the material and the spiritual. Its shape echoes the infinity symbol, like a line that never really ends: a promise of eternity, harmony, and continuous transformation.
In my logo, these two 8s tell the story of life’s cycles, of rebirths, and of the quiet strength of love that keeps returning & transforming everything onto its path.
Marie-Aude
